dossier

branding

1


2002.05.20 14:49
Re: nano stuff
On 60 Minutes last night one saw teenagers of Sierra Leone, Africa that were branded by the rebel forces that abducted them and then forced them to fight the government (and often their own families). A Kansas City plastic surgeon is now their to remove the flesh brands so that the teenagers have a future, otherwise the teenagers are signified enemies.
Despite the great tragedy of the youth of Sierra Leone, branding in Africa is not exactly something to be surprised at. Could it be that body modification, like within so much of African tribal culture, may have indeed had its archaic origins within the same kind of reasoning that the Sierra Leone rebels employed? It wouldn't surprise me at all if many US citizens would gladly accept modified cells (etc.) from Disney.
In case you haven't noticed, identity is a big commodity that many (if not most) US citizens buy into. I am what I wear. I am what I drive. I am the neighborhood I live in. I am the amount of times I visited DisneyWorld. I am my plastic surgeon. I am a branded cell (finally?!?).

2004.04.21 13:12
branding and architecture
...the precedence of McDonald's and Howard Johnson's within the realm of branded architecture is historically sound. Moreover, these architectures manifest the notion of widespread repeated application (for widespread instant recognition) which is a required ingredient for any genuine branded architecture.
Given the above, I would then place the PSFS skyscraper in the category of ur-branded architecture. The branding and the widespread recognition is there, but not yet the large scale repeated application.

2004.04.21 16:10
branding and architecture
I can see where repetitive design is not necessarily branding, but branding, by its very nature manifests repetition.
For example, the recent Prada store designs by OMA and H&DeM are not repetitive designs, but nor are they examples of branded architecture. In fact, a careful reading of Projects for Prada Part I demonstrates that the traditional Prada branding was abandoned and "re-interpreted". The resultant architectural projects are more about anti-branding of architecture and the (so far unsuccessful) attempt to brand the wallet and mind of the Prada customer.

2005.05.19 12:24
why don't architects know how to work the media?
Rem and Zaha already have their brand.
Why don't more architects have their own brand?
That's what I see as the real issue of this thread.

2005.05.19 13:16
why don't architects know how to work the media?
Is it possible for architects to market themselves as a service that will essentially brand the client?
Interior decorators maybe kinda sorta do this if they make their clients feel like the product is really a reflection of them, the clients, as opposed to a reflection of the designer.

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