From: Stephen Lauf
To: archinect discussion board
Subject: branding and architecture
Date: 2004.04.19 09:52

The Philadelphia Savings Fund Society skyscraper (1929-32, now a hotel) has an iconic PSFS sign on the roof. The design of this sign, which is lit at night, has two faces, one facing the city and west, and the other slightly angled facing the Benjamin Franklin bridge, the entrance to Philadelphia from New Jersey. The other signage/branding on the building was also carefully designed as part of the architecture.

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