www.quondam.com/06/0538.htm

From: Stephen Lauf
To: archinect discussion board
Subject: branding and architecture
Date: 2004.04.21 09:17

B. Neuman's point on the precedence of McDonald's and Howard Johnson's within the realm of branded architecture is historically sound. Moreover, these architectures manifest the notion of widespread repeated application (for widespread instant recognition) which is a required ingredient for any genuine branded architecture.

Given the above, I would then place the PSFS skyscraper in the category of ur-branded architecture. The branding and the widespread recognition is there, but not yet the large scale repeated application.

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