quondam @ archinect/79/7904c.htm
branding and architecture
Stephen Lauf 2004.04.19 13:48
The Philadelphia Savings Fund Society skyscraper (1929-32, now a hotel) has an iconic PSFS sign on the roof. The design of this sign, which is lit at night, has two faces, one facing the city and west, and the other slighly angled facing the Benjamin Franklin bridge, the entrace to Philadelphia from New Jersey. The other signage/branding on the building was also carefully designed as part of the architecture.
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