quondam @ archinect/79/7914f.htm
mcmansions and the american architect
Rita Novel 2005.04.28 17:57
IKEA's advertising campaign just before they opened their first US store just outside Philadelphia exactly 20 years ago was very good. All over Philadelphia there were billboards that only depicted:
image of an eye + image of a key + AH!
For at least a month no one in Philly knew what the signs meant. About a week before the store opened, many, many Philadelphia households received an IKEA catalogue in the mail. (I took mine to the bar that night and it was almost eaten alive.)
Opening day at IKEA USA was a huge success.
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