quondam @ archinect/79/7916e.htm
why don't architects know how to work the media?
Steven Ward 2005.05.19 16:29
my product is better when there is a knowledgeable and engaged client. if i've sold my services, but my client is a dud, it will be a struggle to do anything of merit.
i don't want them to 'buy the product' unless i can be in a position to provide a product i think is good. this is where i think marketing architecture is different from other marketing. we have a responsibility to ourselves and to the public realm.
so our marketing may take the form of service on planning commission or review boards, positions on building/grounds committees for some group, service in accessibility advocacy groups, or other. the glossy brochure has limited reach. it's through things like community involvement - meeting as broad a public as possible - and through publication (newspaper, periodical, whatever) that we can show our value. and if we can still get beck to do that song...
i love architecture stamps.
why don't architects know how to work the media?
Rita Novel 2005.05.19 16:47
Steven, you just wrote the perfect commercial for youself:
"Hi, I'm Steven Ward, Architect. I don't want you to buy my product unless I can be in position to provide a product I think is good. This is where I think marketing architecture is different from other marketing. I [notice the "We" changed to "I" because you don't want to come off as being so pompous as to think you can speak for all architects] have a responsibility to myself and to the public realm."
As to the rest, that's advocacy and volunteering, and really should not be confused with "working the media" and marketing.
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