quondam @ archinect/79/7915u.htm
why don't architects know how to work the media?
Rita Novel 2005.05.19 11:38
"My feeling has been all along, however, that architects and architecture are well capable of generating their own publicity, but professional 'decorum' has for the most part made that attitude an ethically and aesthetically wrong position for architects to take. This 'wrong-ness' is really just a fabrication, an artificial restraint, and, as always, it is precisely at these artificial points where 'institutions' are the weakest, where the decay happens, where things begin to fall apart. I wholeheartedly advocate architects to embrace publicity as a new, additional ingredient that makes good architecture, the same as firmness, commodity, and delight make good architecture. Furthermore, I hope it takes less than twenty years for architects to begin creating and directing web sites that are just the same as television channels."
--excerpt from AD[vocating] PUBLICITY
"While your question (rightly) centers on creative similarities between disparate artists/designers, a related phenomenon in our time is the effective role of the hired publicist. Recently, I mentioned that Frank Gehry's cardboard furniture was featured in a 1972 issue of Life magazine. I have my own collection of 1972 Life magazines that I received by subscription back then and which I've been taking apart over the years, but I also recently purchased a lot of them via eBay, thus my renewed knowledge of what is in these magazines. I wanted to show the Gehry feature but I didn't bookmark it. So, instead of looking through all the magazines again, I looked up the article in a Gehry bibliography, and I was surprised to find that there were over a dozen 1972 publications that featured an article on Gehry's cardboard furniture. In this case, the 100th monkey is more specifically the 100th magazine editor contacted by a publicist."
--excerpt from Re: Monkeys and designers
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