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why don't architects know how to work the media?
ericharch     2005.05.19 13:11

"There's marketing/advertising architecture, and there's marketing/advertising one's services as an architect. I think too many architects feel they have to market/advertise architecture in general before they can advertise their architectural services."

RIGHT ON, RITA! We need to market the value and principles of "architecture" to society. We need to create demand before we can offer a service.



why don't architects know how to work the media?
Rita Novel     2005.05.19 13:22

ericharch, you completely missed my point. I DO NOT feel the need to market "the value and principles of "architecture" to society." If I were marketing, however, it would be to market the value and principles of "Quondam Architecture" to society.





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