quondam @ archinect/79/7916.htm
why don't architects know how to work the media?
Steven Ward 2005.05.19 13:28
both are probably necessary: individual marketing of the architect and a greater awareness of 'the values and principles of architecture'.
the example of gehry above is interesting and begins to show a potential direction > architect with publicist reaches the mainstream > BUT the situation would probably have been different if it had been his house that was published instead of his chairs. the general public wouldn't have been ready for the house.
why don't architects know how to work the media?
Rita Novel 2005.05.19 13:43
Just remain mindful of the disticntion between publicity and marketing. Granted, any publicity today boils down to marketing (like what isn't product placement anymore?), but, if I were marketing, I'd make damn sure that it is MY "values and principles" that the target audience takes note of and remembers. Why should I waste my time marketing architecture in general, which boils down to marketing all architects. That would be like advertising for the competition, wouldn't it?
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