quondam @ archinect/79/7916c.htm
why don't architects know how to work the media?
Rita Novel 2005.05.19 15:36
Philadelphia even has an architecture high school (or at least I assume it's still in existence), but the topic here is "working the media" and marketing, not education, per say.
I wasn't kidding when I wrote that it would be awesome to see pixelwhore pimping HOT ROD ARCHITECTURE in a commercial. Would this commercial need something like the AIA promoting architecture as well? I don't think so. Would this commercial need something like walking tours and grade school presentations promoting architecture as well? I don't think so.
st. is right about specifically knowing what to market, and here the notion of having a brand, albeit not absolutely necessary, nonetheless helps.
Maybe some of the problem stems from the (educated?) notion that architecture is some sort of homogeneous product (like milk or beef), where, in reality, architecture is extremely diverse in its many manifestations. Maybe what the public really needs is to see how many architectures are really available to them.
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