2000.05.19 23:56
notes on the imagination
As you were mentioning the Hypnerotomachia Poliphili on the phone, I had a feeling I knew what you were talking about. As it happens, this text and an online version of it were called out among the letters within Quondam's "coming apart at the seamless" conference.
When the link was first made known to me in January of this year, I went to the site but only looked at one or two of the reproduction pages, and did not venture into the accompanying thematic explanation pages. After looking under the particular architecture and Eros heading, I can well see why you brought up this text in our conversation (and if you look through 'coming apart at the seamless' you'll see the connection there as well--a connection I did not make at the time). In all honesty, I had no prior knowledge of this text. I imagine that some within the design-l email group may think that I've secretly been using the Hypner... as an inspiration for my own work. Perhaps you more than anyone I now know can well understand that work similar to what oneself is doing may indeed exist somewhere else simultaneously on our planet without there being a mutual knowledge between the two parties. It's that 'wavelength' thing again.
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2005.05.19 13:01
why don't architects know how to work the media?
There's marketing/advertising architecture, and there's marketing/advertising one's services as an architect. I think too many architects feel they have to market/advertise architecture in general before they can advertise their architectural services.
If I were marketing/advertising my architectural services, it would be Quondam this and Quondam that, as opposed to Architecture this and architecture that.
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2005.05.19 13:22
why don't architects know how to work the media?
Just remain mindful of the distinction between publicity and marketing. Granted, any publicity today boils down to marketing (like what isn't product placement anymore?), but, if I were marketing, I'd make damn sure that it is MY "values and principles" that the target audience takes note of and remembers. Why should I waste my time marketing architecture in general, which boils down to marketing all architects. That would be like advertising for the competition, wouldn't it?
2005.05.19 15:36
why don't architects know how to work the media?
Maybe some of the problem stems from the (educated?) notion that architecture is some sort of homogeneous product (like milk or beef), where, in reality, architecture is extremely diverse in its many manifestations. Maybe what the public really needs is to see how many architectures are really available to them.
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2008.05.19 18:28
Now try taking it to court.
Regarding Charles Sanders Peirce, see Anthony Vidler's "What is a Diagram anyway?" in Peter Eisenman: Feints.
e.g.:
"Perhaps the most penetrating examination of the nature and role of diagrams was undertaken by Charles Sanders Peirce (1839-1914), in context of his general theory of signs, his semiology. For Peirce, all thinking took place with signs, things which served "to convey knowledge of some other thing", which they were "said to stand for, or represent."
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2008.05.19 20:47
The Official Paradigm Shift thread
After reading "Shifting Paradigm Part I" and "Shifting Paradigm Part II" (which really didn't impress me), Koolhaas's "Typical Plan" text came to mind. I'll read it again more carefully. I feel there might be some connection to 'generic-ness' and the decorated shed. Maybe not.
some great quotes though:
Typical Plan provides the multiple platforms of 20th-century democracy.
Typical Plan is minimalism for the masses.
Typical Plan knows what European architecture will never learn.
...it is architecture as mantra.
I'm secretly working on Plan Atypical.
09051901 IQ section 8 Museum for Nordrhein Westfalen
13051901 Casa Collage 003 plan scan
13051902 Casa Collage 004 plan scan
13051903 Casa Collage 005 plan scan
14051901 Calder Museum plan 22002 in situ
14051902 Hurva Dormitories plan 22002 context
14051903 Infringement Complex Plus Ultra plan 22002 context
14051904 Gooding Trice House plan 22002 context
14051905 Gooding Trice Villa plan 22002 context
14051906 Working Title Museum 005 plan 22002 in situ
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