2015.01.30 14:33
Quo vadis, Charleston architecture?
The façade of the Clemson building works nicely with the rhythm of the building façade across the street it aligns with. Likewise, the color of the new design blends in, and a nice completion of the intersection is also achieved. The street side façade (at least in one of the design versions) is to act as a trellis for plant growth, thus evoking the side garden/porch of the 'traditional' Charleston house. The notion of institutional scale overall is played out on the main façade via the gaps between the three bays, an inverted evocation of the tall columns of the 'temple' down the street.
On a more contemporary note, the building's literal and phenomenal transparency is refreshing, marking the openness of the institution itself.
2015.01.30 17:03
Quo vadis, Charleston architecture?
EKE, there is no real intact Charlestonian character to keep. Can you honestly say that the immediate surroundings of the Clemson building exhibits an intact Charlestonian character?
You (traditionalists) are just talking the 'ideals' of Charleston, while avoiding the actual realities of the place. The Clemson design would in no way destroy some so-called intact Charlestonian character. Rather, as I already said, the Clemson design would actually enhance its context via its quality and sensitivity.
2015.01.31 13:43
favorite artists who paint architecture...?
2015.01.28
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2015.02.02 13:04
13 March
Proposed poster design for the Metabolization of History lecture series at Germantown Avenue University of Architecture.
2015.02.03 14:43
Session 14: His bjark is BIGger than his bjite – A chat with Bjarke Ingels at the opening of BIG's "Hot to Cold" exhibition
Speaking of enjoying the show: Count Petofi, as played by Thayer David, does the I-Ching and chokes himself.
2015.02.03 15:14
Blah
Reading Ghirardo's and Sartarelli's 1980 translation of Tafuri's "The Historical 'Project'" alongside d'Acierno's and Connolly's 1987 translation of Tafuri's "The Historical 'Project'" is a very strange experience. A lacuna appears and your mind starts comprehending a whole new and bizarre 'translation' of its own invention. I want to write that translation down.
2015.02.04 12:15
Session 14: His bjark is BIGger than his bjite – A chat with Bjarke Ingels at the opening of BIG's "Hot to Cold" exhibition
"Dark side of the moon architecture" versus "I kissed a girl architecture?"
In any case, both revolve around Money architecture.
2015.02.07 08:31
AIA announces upcoming national television advertising campaign
The only people that are going to make any real money from these ads are the advertising agency and those that sell air-time.
I see architect's advertisements every time I go to the movies. There are now two architecture firms and one landscape design firm among the variety of local advertisements that are featured on the big screen during the time before the movie starts. The ads are just still shots, not moving pictures, but I imagine they hit a well-chosen target audience nonetheless.
asherarchitects.com
phase2ai.com
2015.02.07 09:31
why don't architects know how to work the media?
"Looks like your house could use some architectural viagra!" commercials?
2015.02.07 09:38
AIA announces upcoming national television advertising campaign
midlander, I felt the same about the AIA ads likely leading to more students than more clients.
The target audience is ambiguous, at best.
2015.02.07 12:13
a Non PC observation on Architecture ?
Clearly, everything is NOT ok in this marriage. More and more, all Mark talks about is 'spatial this' and 'spatial that'. I sometimes wish I was in outer space. That's it! I'll survive all this pretentious "spatiality" with my own expression of space alienation.
2015.02.08 11:53
why don't architects know how to work the media?
"I can do a simple award winning scored face CMU strip center for less than a Dryvit decorated developer version."
Carrera, there's your ad. It clearly tells a target audience what architect YOU can do better for them.
2015.02.08 12:22
why don't architects know how to work the media?
Well, Carrera, if you have no problem selling yourself, then why did you write this:
"The reason only 10% use Real architects isn't money... I can do a simple award winning scored face CMU strip center for less than a Dryvit decorated developer version.... its because we haven't really even attempted to educate the public on what we do. If you only talk to 10% you're only going to get 10%."
Is it because you're concerned that your competition doesn't know how to sell themselves and you want your competition to be better known?
2015.02.08 12:28
AIA announces upcoming national television advertising campaign
The Gehry bus stop ad is great because it would probably result in more business for the Gehry firm.
Just think of all the people out there that would love an architect to help them stick it to the other guy.
2015.02.08 12:36
why don't architects know how to work the media?
Then, from what I can gleam here, your best advise to architects is "sell yourselves because no one else will."
2015.02.08 19:05
AIA announces upcoming national television advertising campaign
"Should architectural education begin teaching students how to design buildings that generate publicity? Of course, that includes doing a building correctly in terms of structure and function, yet getting publicity appears to be a new and already prevalent user demand that requires compliance as well. And isn't it common sense for architects to supply what the client asks for?"
"My feeling has been all along, however, that architects and architecture are well capable of generating their own publicity, but professional 'decorum' has for the most part made that attitude an ethically and aesthetically wrong position for architects to take. This 'wrong-ness' is really just a fabrication, an artificial restraint, and, as always, it is precisely at these artificial points where 'institutions' are the weakest, where the decay happens, where things begin to fall apart. I wholeheartedly advocate architects to embrace publicity as a new, additional ingredient that makes good architecture, the same as firmness, commodity, and delight make good architecture."
2001.01.23
2015.02.08 20:40
AIA announces upcoming national television advertising campaign
Plus, there really is no guarantee that a building designed for publicity is automatically all flash and no substance.
2015.02.09 14:34
AIA announces upcoming national television advertising campaign
EKE, what exactly does that quote tell about the state of the profession today?
2015.02.09 14:40
AIA announces upcoming national television advertising campaign
EKE, is the state of profession as you just described really the state of the profession currently at large? And, concerning your logic, it's not necessarily true that a design digitally perceived, or as a sculpture, or as an image in a magazine automatically means that the same design lacks legibility and beauty. Conversely, it seems that legibility and beauty are much more a part of conceiving a design digitally, or as a sculpture, or as an image in a magazine than you'd care to admit.
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