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In the Bruges Town Hall the scale of the building relates to the immediate square, while the violently disproportionate scale of the tower above relates to the whole town.
Robert Venturi, Complexity and Contradiction in Architecture (1966), p. 37.

For similar reasons the big sign sits on top of the Philadelphia Saving Fund Society Building, and yet it is invisible from below.
Robert Venturi, Complexity and Contradiction in Architecture (1966), p. 37.

The Arc de Triomphe also has contrasting functions. Seen diagonally from the radial approaches other than the Champs Elysees, it is a sculptural termination. Seen perpendicularly from the axis of the Champs Elysees, it is spatially and symbolically both a termination and a portal.
Robert Venturi, Complexity and Contradiction in Architecture (1966), p. 37.

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